Social media is also used by small companies that create buzz and momentum by communicating through Twitter, YouTube, and facebook.
Social Media gives small companies a great opportunity to grow and become more successful. Blendtec is one company that used YouTube to post videos of their blenders and has been viewed by 100 million people with lots of buzz. A baker, Pink Cake Box also used YouTube and Flickr to share images of their cakes and now have over 1300 followers on Twitter and Facebook. HubSpot has also gained great momentum from social media websites such as Digg, Reddit, Facebook, Twitter, and YouTube.