High client turnover ratio is a result of marketing firms creating mis perceptions when it comes to Internet Marketing
Recent reports on Internet Marketing have highlighted a trend in local online marketing that may be unsettling for companies that specialize in this area of service. The trend indicates a high client turnover ratio for many Internet Marketing firms due to a loss of faith in companies who do not generate a substantial number of leads in the time frame clients expect to have garnered so many more than previous efforts have produced. The high turnover is not only caused by one’s “perceived inability” to perform within their window of opportunity, but also the client’s misconception of what can actually be expected in an allocated time period. The following is a break down of key elements involved in understanding the root of the problem, possible solutions, and maintaining a plausible outlook for the future.
Internet Marketing issues that are leading to failure for many Internet marketing companies:
Education of Clients – Clients have for a long period of time been attracted to phrases such as “get found on major search engines.” When they begin to question whether they are actually being found, frustration ensues when the proof does not appear to be in the pudding. If one is sold on the promise that their products, services, or company will be more easily visible to those actively searching for them online, important details such as how much time it will take for them to see such results, will be irrelevant in their minds. It is important to educate clients beyond the sales pitch, to ensure that they understand that they most definitely can be found on major search engines as long as certain criteria is met.
Ineffective Media Buy – Many Internet marketing companies attempt to appease their clients by investing in quick and temporary services such as “pay per click” that fail to provide clients with the long term success they are seeking. Allocating money to more important resources then becomes an after-thought, and there is less to go around for this cause. Smarter investments in helping clients obtain organic leads should be placed higher on the list of priorities.
Pressure for Growth and Advancement in Technology – Internet marketing companies often respond too hastily to a perceived need to illustrate fast growth and taking on initiatives that demonstrate their commitment to keeping up with technological advancements. However, rushing the process can lead to one’s downfall when essential elements are not in place to support an undertaking. Setting realistic goals and being motivated by something other than adhering to the pressures of success is a warranted element of effective change.
The “Just Enough” Mentality – Making a client feel that the task of performing a given service on their own would be too difficult for them to manage is one way many companies market their offerings. However, some also fail to prove how their offer of support is beneficial. They often provide the bare minimum support to satisfy the customer, but these efforts typically do not facilitate long-term success. Playing into client fears of tackling intimidating tasks should also be coupled with offering them proof of how chosen support can be trusted to come to their aid in the long run.
Effective solutions for present issues explained by Qamar Zaman a Dallas based Internet Marketing Consultant.
No Service Left Behind – Other industries have noticed that there is less of a grudge held after a client chooses to switch to a different provider of services if they are not stripped of services they’ve already been granted upon leaving. Search marketers have yet to catch on, and continue to keep a client’s landing page, or other optimized work if an unhappy client chooses to go another route. Giving clients what they’ve already paid for if they choose to no longer do business with one’s company is not only ethical, but it will also demonstrate a high level of professionalism and maturity, and leave the door open for a client’s possible return, which is always good for business.
Shorter Contracts and Faster Production – Attempting to lock a client into a long-term contract to give one more time to produce results can hinder a company’s growth significantly. Letting a client choose to remain or not remain with one’s company based on realistic goals for results is important for not only attracting new clients who may be scared off by long term commitments and keeping current clients happy that promises to them have been kept, but also motivating companies to work harder.
More Transparency – Full disclosure of what is actually being provided to clients can go a long way. Today’s clients have less time and resources to waste on working on getting the leads they are seeking, and demand more access to ways of keeping up with progress. Access to More Effective Customer Service – The response time for customer inquires can be a deal breaker for many clients in the now generation. Protocols should be put into place to give clients the sound mind that if they have a problem, their chosen SEO provider will be ready when they call to make every reasonable attempt to fix it.
The future of the market:
A More Knowledgeable Client Base – Clients are demonstrating that certain SEO marketing ploys are no longer effective. Those previously drawn in by the “get found on Google” campaign want to now see why, when, where else, and how?
Bundled Service Offerings – One service at a time is no longer the acceptable industry standard. Clients want more for their dollar, and will increasingly do so as new companies emerge to try to get a higher place above the competition.
Increased Client Monitoring – Although attracted to the idea of having someone else to do the SEO work for them, clients will want to be the one’s in charge of checks and balances, no longer being content to accept a company’s assurance that a plan is working.
Understanding the broad spectrum of issues affecting the search marketing industry and how they may be overcome can go a long way in helping companies realize that the key to survival or sustainability lies in how they’ve refined their business habits. To learn more about social media marketing / Internet Marketing bookmark us.