YouTube can be integrated with your web pages, your Facebook profile and business pages
How often do you come across YouTube videos when you are conducting an Internet search? The answer is likely: almost always. We are often directed to advertisements, tutorials and guides in video formats that tell us about the products or the information we are searching for online. Since YouTube has taken over the social media marketing arena on the web, videos from the site are now more than just entertainment tools. They help spread information and create a viral buzz for products and services. This is simply because people on the web prefer to hear and visualize what is being told to them. It makes the learning process easier.
With over 4 billion videos being watched every month and 800 million unique viewers on YouTube is it really worth missing the boat? If you are using the social marketing medium, chances are you are losing business.
Let’s take a look at what YouTube has to offer as a social media marketing pays and why it is THE Internet marketing medium for you.
Viewership – Some statistics show that in the year 2011, YouTube had 1 trillion views. In 2012, over 3 billion hours of videos were watched every month and over 4 billion videos were viewed each day.
Free – YouTube is free to use, therefore registering for an account and uploading a compelling video for marketing will in no way hurt your budget.
Audience – You have a global and local audience at your disposal. Statistics also show that 70% of YouTube traffic comes from outside of the US.
24/7 selling point – It’s available 24 hours a day, 7 days a week with no loose ends to mend. Your YouTube video can be your hard core 24/7 sales manager.
Firsthand experience – With YouTube videos, you get a chance to present yourself directly to your target audience, giving them a chance to know you and your products. First hand visual appeal stirs target market interest, which makes selling easier.
Ease of integration – YouTube can be integrated with your web pages, your Facebook profile and business pages. It can also be integrated with other social networking sites to help you create more viewership.
Optimizing YouTube Videos
You have the chance to make your YouTube videos search engine friendly, and make them show up when your target audience is conducting an Internet search. Keep in mind relevant keywords and the search habits of your target audience when optimizing your video to enable it to pop up on the search engine search results pages (SERPs).