Fans are the people we look for when we begin our marketing journey on Facebook. We are not alone in trying our marketing muscle: there others are out there as well, some doing better than we think. They have been out there for a long time. They have waited, and have been persistent and patient with their marketing activities to engage their potential fans; finally amassing many and successfully converting quite a few of them as super fans. Anyone can appreciate the idea of engaging and dealing with super fans, but the task can be an uphill battle that requires lots of marketing gimmicks to win.
What do we need to do to covert the potential fan into a loyal customer? To answer this question we must look inward and ask questions like why do we think of Starbucks instantly when we crave coffee? Why do we think of Apple when we need to buy a laptop or a Smart Phone? Why do Nike or Reebok come to our minds when we think of sports gear? These brands have something different that makes them stand out. They have succeeded in engaging people and building an unmatched reputation over the years with excellent branding.
Whether you have just created your Facebook fan page, are thinking of starting one, or if you already have a business page on Facebook, consider deploying the following strategies to help you on your successful Facebook marketing journey of attracting potential fans and converting them as brand ambassadors (super fans).
Decide what you want to achieve with your Facebook fan page
Your mission and your vision should be clear when you build your business page on Facebook. With every move that you make from here on, you can be deliberate and purposeful, helping your fans to understand your page better and get the message clearly.
Netted with your company’s goals and mission, your Facebook business page marketing can help you to accumulate fans who are closely interested in your business and products.
Build conversations with fans and let them interact with your Facebook Fan Page
Once fans start liking your page, you can encourage them to converse with you. Ask about things that interest them to begin a dialogue. This will allow a chance of letting them get to know each other, talk about their interests and hence, help you to learn what their hot buttons are.
Don’t forget the human touch
All work and no play is never a good thing. If your fan page is all about your brand, your products, your services – it would appear too mechanical. Add some spice, tell jokes, share pictures other than your product pics (i.e. pictures that you might have taken on your vacation), or share with your fans something personal, to let them see your human side.
While people like to buy brands, they love to interact with the human beings handling these brands. Who wants to talk to a brand? Don’t be too mechanical.
Give fans a purpose for being on your fan page
Give your fans content to read. Content in different forms i.e. text, audio and videos, is a mix that could keep them interested and lead them through the learning curve. Let them find your blogs through Facebook shares, where they can get hold of more interesting content, your YouTube Videos, or your podcasts on iTunes. Give them a good mix of valuable, interactive content and encourage them to leave comments or ask questions, if they have any.
Take the bait
Hear your commenters out. Once you have left a post, give them a chance to respond before jumping to other conversations or signing off. The bait is meant to start a dialog with fans; hence, leaving an impression that you care for their words and their comments.
If your fans make a purchase from you and subsequently send other fans to like your page and/or buy from you, you have just created your brand’s ambassador, the super fan (as Moontoast calls it)
Keep them interested – Don’t forget to embed a call to action in your posts and Facebook Fan Page Graphic
Remember that real fans are hard to come by, but once they arrive don’t lose them by letting them unsubscribe. Keep them interested by creating a constant call to action in posts. Give your fans offers, discounts, information about new products, and new information on anything and everything that you can use to make them happy and give them the impression that you care. Eventually you create new fans, retain your existing ones, and convert many into your customers in the process.
Tracking Results of Facebook Fan Page Marketing Activity
Don’t forget to keep track of your progress and your activity on Facebook. Keep a keen eye on:
- The awareness of your Facebook Fan Page
- Your brand’s awareness
- Organic and viral views of your posts
- Increases or decreases in the number of likes
- Increases in sales through your business Facebook Fan Page
Even if you are a little skeptical, it doesn’t hurt to try out the above and see how it works. You’d likely be pleasantly surprised by the results, but be patient, it takes time to build an empire.