As of February 14 of this year, Twitter (https://investor.twitterinc.com/releasedetail.cfm?ReleaseID=823321) has already reached 241 million monthly active users. And, over 50% (184 million) of them are on mobile. The latest statistics also showed that 33% of these monthly active users are from the USA. With a daily active tweet users (http://www.sec.gov/Archives/edgar/data/1418091/000119312513390321/d564001ds1.htm) of 100 million, any business who would pass the opportunity to use this social networking site to build rapport and engagement with their prospects and customers would surely miss out on something big.
Twitter and Your Business
As what Twitter said, grow your business 140 characters at a time. Get involve with your prospects and customers to increase engagement that can give you high probability of getting leads. In most cases this microblogging site doesn’t only help you connect with your customers but can also help you in promoting your brand, marketing your products/services, allowing you to spy on your competition, and most of all getting more chances of hitting your sales goals and establishing a base of loyal followers.
Creating and Managing Your Twitter Community: Simple Steps
If done the right way, your Twitter can become one of your most important cyber assets that can influence how your company will be perceived by the public, more especially to your customers and target audience. To help you out in getting started, here’s a basic checklist on how to build and manage one.
Create the Best Business Profile – Start by choosing the best username handle. You can use your brand name or something that describes the product or service you promote. Populate your profile with the most appropriate description including contact number, store hours, address, your website URL, and email. Design your profile to reflect and highlight the best about your brand.
Plan Your Content Strategy – Before you start garnering followers and supporters, it is very important that you have already created social media plan on how you want to incorporate Twitter as part of your content marketing strategy. Create a content calendar so that you can easily schedule your tweets and incorporate various types of multimedia to increase the likability and shareability of your posts. But, before that, also make sure that you’ve already chosen the standard metrics in measuring your goals and success. Your initial assessment at the very start of your account is very important so that you can track your progress going forward.
Build Your Audience Base – Probably one of the most challenging parts in creating a Twitter community is on building a base of followers and keeping them engage so that their interest won’t wane. First thing you can do is to listen to them. Find out what they are tweeting about your brand and respond in a professional yet friendly way to avoid being impersonal. Conduct promos and contest to attract more target audience and let them experience the uniqueness of your brand. Tap influencers and social media enthusiasts to increase your exposure. Turn them into brand ambassadors to attract more prospects and gain loyal followers in the long run.
Integrate Twitter to All Your Communications Platforms – Make the most out of your Twitter account by integrating it to all media platforms available. If you have a TV ad campaign, make sure your twitter handle is visible all way through. Ask your followers to use your brand name as hashtags every time they’ll mention your products or services. If you are organizing an event, ask your attendees and everyone who cover it to use your official event hashtag. That way you can easily track the feedback and opinions of the public in real-time basis. Make sure your Twitter profile is displayed on your blog, website, other social networking pages, and all available media properties.
Promote Collaboration – Because twitter is a platform that foster engagement and interactivity in real-time basis, using it as a tool to collaborate with big names in the industry is something you should look forward (as your brand’s reach keeps on getting bigger). If you are a law firm, collaboration with fellow legal professionals and those with higher authority in the field can help a lot in building the reputation of your business. Participate in legal communities and promote news regarding your establishment by asking news media and social media users to mention you every time they tweet anything related to your brand. Ask your followers to help you tell your stories and award them via sales and discounts.
If you have more than one employee, you must educate them on how to use Twitter to organize your campaigns and drive achievable results. Monitoring your progress is very important so that you would be able to track what strategies are working and what are the ones that need to be cancelled or stopped. This would also help you analyze how much more effort you need to exert and foresee any loopholes that you have to avoid.
Building and managing a Twitter community is definitely not a run of the mill job. It would take much of your time and effort, thus you need to have a solid plan and strategy before you put your brand in there. For sure these simple steps can help you one way or another but still, you also need your resourcefulness and creativeness to build and maintain a compelling Twitter profile that stands out amidst tougher and bigger competitors.