If your Twitter account is one of those that was randomly selected for testing their newest profile design, then you should have noticed that it has already looked like the one below.
The screenshot above is the Twitter profile of Matt Petronzio, editor of Mashable, used by Samantha Kelly (http://mashable.com/2014/02/11/twitter-redesign-facebook-google/#_) in her article that reports about the latest development from the microblogging site. In her article, she detailed every profile design changes wherein Twitter seems to copy from other two social networking giants – Facebook and Google+.
A few of the major design changes that are so obvious are the bigger and longer header photo, the location of the profile avatar, and the display of interactions in each post in the stream line of tweets. These changes can only be seen by the account owner because when we checked Petronzio’s public profile, we still see the old design.
The screenshot above is how Matt Petronzio’s Twitter profile page is seen when viewed without logging-in on Twitter.
Top Reasons Why Twitter are Mimicking Facebook and Google+
Though there are no words yet from Twitter about their latest redesigned profile, a lot of people online are speculating that they are obviously copying the profile layout of Facebook and Google+. That they are going to abandon their original design to give in to the popular trend. We think they are doing this for the following reasons.
To Display More User Information
The old Twitter profile displays so little user information. The microblogging site might have noticed that that is one of the reasons why some demographics are not that crazy about their service.
To Make the Profile More Appealing
Allowing users to upload bigger header photo and changing the location of the user’s avatar make the whole profile more attractive and appealing. The old profile offers very little graphical interface.
To keep up with the Changing Trend
Of course, Twitter see how Facebook have kept their users engage and how they manage to implement profile design changes from now and then to keep their users from boredom and monotony. Facebook had successfully thrived as the biggest social networking site despite the fact that they are not the forerunner in social media (before). If you have remembered Friendster, it failed big time because they lack innovation and creative design.
To Encourage More Younger Users to Sign Up
Twitter’s monotonous profile design can sometimes discourage younger people to sign up and be active because it doesn’t elicit excitement. Getting more young people to sign up can affect their profitability in the future.
To Increase More User Engagement
User engagement is one of the most important factors any social networking sites should thrive to maintain and increase to keep them in business. Once the users’ interest will wane and active users decrease in number, an impending “Friendster” disaster for sure is coming.
These are simply a few of our speculations on why Twitter have decided to make some drastic changes in their profile design. There are lots of other possibilities but we believe that above are the top few ones that really matter.